We use contact information to help us efficiently conduct transactions, to deliver the services you have requested, to perform quality assurance, sales analyses and other business analyses, and to contact you in connection with activities for which you purchased tickets (including without limitation event confirmations, changes and cancellations). Users who buy or sell activities may receive a number of emails throughout the transaction process and they may sometimes receive phone calls from our Customer Service department to ensure smooth transactions.

In some cases we may use service providers to help us perform some of these tasks, and consequently we may share your contact information with these service providers. We may also provide your contact information to your credit card issuer, bank, or to credit card processors for their purposes.

We use your personal information to facilitate the services you request. We use your personal information in the file we maintain about you, and other information we obtain from your current and past activities on the Site to: resolve disputes; troubleshoot problems; help promote safe buying and selling; collect fees owed; measure consumer interest in our products and services, inform you about online and offline offers, products, services, and updates; customize your experience; detect and protect us against error, fraud and other criminal activity; enforce our Terms of Use; and as otherwise described to you at the time of collection. At times, we may look across multiple users to identify problems or resolve disputes, and in particular we may examine your personal information to identify users using multiple member names or aliases. We may compare and review your personal information for errors, omissions and for accuracy.

We use your email address to contact you regarding administrative notices, new product offerings, and communications relevant to your use of the Site.

You agree that we may use personal information about you to improve our marketing and promotional efforts, to analyze site usage, improve our content and product offerings, and customize the Site's content, layout, and services. These uses improve the Site and better tailor it to meet your needs, so as to provide you with a smooth, efficient, safe and customized experience while using the Site. We may use your demographic information to perform business analyses or to tailor the Site and communications to your interests.

You agree that we may use your personal information to contact you and deliver information to you that, in some cases, are targeted to your interests, such as targeted banner advertisements, administrative notices, product offerings, and communications relevant to your use of the Site. By accepting the Terms of Use and Privacy Policy, you expressly agree to receive this information.

On rare occasions it may be necessary to send out a strictly service related announcement. For instance, if our service is temporarily suspended for maintenance, we might send users an email. Generally, users may not opt-out of these communications. However, these communications are not promotional in nature.

Zerve sells tickets for Activities on behalf of Zerve Sellers; Zerve does not produce or otherwise bring you Activities. When you use Zerve to purchase activities, instead of providing your information directly to Sellers, you provide your contact information to Zerve who may then pass that information on to the Sellers on your behalf. In fact, when you purchase or register to purchase activities from Zerve you affirmatively and expressly consent for us to provide your email address, phone number, and other information to the Sellers that bring you the activity. This will allow Sellers to contact you using the email address, phone number, or other contact information you provided if needed. Because Sellers are not part of Zerve, Sellers may use your contact information to communicate with you by sending emails or through other means, and may share your contact information with others. If you want to learn about a particular Seller's privacy policies, or you do not want to receive communications from a particular Seller, or you have other questions, instructions or concerns to which you would like a Seller to respond, then you must contact that Seller directly.

By creating a Zerve seller Account or by posting Activities for sale, Sellers are agreeing to communicate information about their offerings to prospective Buyers. This information may include identity information, contact details, information about the business' history on Zerve, along with other information.

We may share anonymous, aggregated (grouped across all user accounts) demographic information (eg, country, zip code) with business partners and other third parties so that they can make informed decisions on working with Zerve and tailor their communications to the appropriate audience. However, in these situations, we do not disclose to these entities any information that could be used to personally identify you.

Your member name is displayed throughout the Site and throughout other elements of Zerve's Service and marketing, and is therefore available to the public. Many of your activities on the Site and the Service will be identifiable to your member name. Other users can view your activities for sale, your ratings and reviews, your postings on the Site, and so on. Therefore, if you associate your name with your member name, the people you have revealed your name to will be able to personally identify your Zerve actions. Our pages are not coded with robot exclusion headers, and therefore others may attempt to automatically collect your email address from our site. If you are involved in a transaction, we have features that allow the Buyer or Seller on the other end of this transaction to view certain information to facilitate this transaction, such as your contact information. Further, we may, but are not obligated to, send out notices to you or other community members regarding suspicious activity or policy violations on the Site.

From time to time, Zerve may offer third party services from our site (eg, payment processing). If you choose to use these optional services, we will, by necessity, provide some of your personally identifiable information to the Co-Brand Service Provider offering such services. You can, of course, avoid having us make such disclosures by choosing not to use these services. Because we do not control the privacy practices of these third parties, you should evaluate their practices before deciding to use their services.

We may use third party Suppliers and Service Providers to facilitate our services - we may outsource the operations of one or more aspects of our Service to a Supplier or Service Provider who performs services according to our requirements (e.g., search technology, discussion boards, reward programs). For example, in order for this Web site to properly fulfill its obligation to protect all of its users, it is necessary for us to verify your credit card information with a third party. Therefore we may need to provide some of your personal information directly to these service providers.

We may disclose specific contact information when we determine that such disclosure is necessary to comply with law, to enforce intellectual property rights, to cooperate with or seek assistance from law enforcement or to protect the interests or safety of Zerve or other visitors to the Site or users of services or services provided by Zerve. Therefore, intellectual property and other rights owners, and local, state, federal and international law enforcement can request and may receive your personally identifiable information.

Due to the existing regulatory environment, we cannot ensure that all of your private communications and other personal information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting the foregoing), we may be forced to disclose personal information to the government or third parties under certain circumstances, third parties may unlawfully intercept or access transmissions or private communications, or users may abuse or misuse your personal information that they collect from the Site. Therefore, although we use industry standard practices to protect your privacy, we do not promise, and you should not expect, that your personal information or private communications will always remain private.

Also, your contact information may be passed on to a third party in the event of a transfer of ownership or assets of Zerve. For instance, in the event Zerve goes through a business transition, such as a merger, an acquisition by another company, or a sale of a portion of its assets, users' personal information will, in most instances, be part of the assets transferred.

A cookie is a piece of data stored on the user's computer tied to information about the user. Most of our cookies are session cookies, meaning that they are automatically deleted from your computer at the end of a session. Like most websites, the Site uses cookies to help it keep track of your purchases and other activity on the Site and enhance your experience on the Site. We also use cookies on certain pages of the Site to help analyze our web page flow and measure promotional effectiveness.

You are always free to decline our cookies if your browser permits. If you decline a cookie, you will still be able to browse our site; however you will not be able to buy or sell.

Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring pages, platform type, date/time stamp. IP addresses, etc. are linked to personally identifiable information. In order to administer and optimize the Site for you and to diagnose problems with our Site, we use your IP address, etc. to help identify you and to gather broad demographic information about you.

We strive to take all reasonable steps to keep secure any information which we hold about you. We use procedural and technical safeguards to protect your personal information against loss or theft as well as unauthorized access and disclosure to protect your privacy, including encryption and Secure Socket Layers. Your information may be transferred to and maintained in whole or in part on computer networks which may be located outside of the state, province, country or other governmental jurisdiction in which you reside, and may be stored on equipment or in facilities leased or licensed from third parties.

We treat data as an asset that must be protected against loss and unauthorized access. We employ many different security techniques to protect such data from unauthorized access by users inside and outside the company. However, "perfect security" does not exist on the Internet. No data transmission over the Internet can be guaranteed to be 100% secure. Zerve will not be held responsible for events arising from unauthorized access to your personal information.

All of our users' information is restricted in our offices. Only employees who need the information to perform a specific job (for example, a customer service representative) are granted access to personally identifiable information.